PPC and Content: A Perfect Blend for Success

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  • Paid search can raise brand awareness to 80%;
  • PPC visitors are likely to purchase 50% more as compared to organic visitors;
  • 82% of smartphone users are actively looking for businesses near them;
  • 41% of total clicks over search results go to the top 3 paid ads.

PPC marketing can help you to bring visitors into the digital marketing funnel, however, you need to have impeccable content to boost the conversion. Even if, you offer an unblemished product, but your content misses the state-of-art-words and information, you are likely to lose the visitors. Let’s understand why PPC and Content: A perfect blend for success.

Let’s understand how PPC and Content can go hand in hand:

1.Relevant content is key to trust

Set yourself in the reader’s shoe and think, what pages do you click on in your search query? The answer would probably be the first page as 95% of searchers do that only. You can build brand trust with the quality information backed with facts and figures to support your context. If your PPC ads pop up on queries not related to your services, then chances that they will not trust your brand. Boost your credibility with informative content in your advertisement to attract your customers. For more links and conversions you may hire the PPC management service for hassle-free life.  

2. Purposeful content to drive traffic

A billion blogs published every day, so how is your content different from others? You are here to tweak the content and gain maximum visibility. If you have a pre-defined audience, you also need a pre-defined and effective strategy to change the game in your favor. A perfect content rewires your chances of getting on the top list. 

3.PPC content based on geography     

Geography is a very important aspect to get valuable clicks. Not all parts of the world are very responsive towards PPC, so it becomes very important to identify those areas and countries to save your expense. After defining the geography plan, you can design the content plan.  

Conclusion

A combination of PPC and content can be a lethal combination to drive more conversions and sales. Hope, you now have understood why PPC and content: A perfect blend for success. We wish to design a great PPC Campaign or you can hire services of PPC service providers. Goodluck with PPC strategies.